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Saas-Fee Institute of Art

Positioning & Branding · Berlin

Berlin is the right venue and the hardest one. Credibility here is conferred by peers, not claimed through marketing.

 
Credibility is conferred by peers, not claimed through marketing.​​​

Read the case (Pdf) >

​Contemporary art education is under pressure to prove its relevance. Institutions compete for the same audiences, the same partners and the same critical attention, at a moment when societal challenges and cultural shifts are reshaping what students expect from a programme. The Institute set out to occupy that space with an immersive summer academy in Berlin, built on the intersection of art, politics and critical theory — a platform for inquiry rather than a credential.

 

The objective: position the academy as a serious site of interdisciplinary inquiry — not a festival, not a credential — and build the audience, the partners and the feedback loops that let it run again the following year.

 

CLIENT Saas-Fee Institute of Art · VENUE Berlin · FORMAT Immersive summer academy · REMIT Positioning, partnerships, engagement

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