About Us
Pure-ID embodies the idea that innovation is not just a goal, but a process; each project becomes tangible evidence that bold ideas can lead to unexplored solutions.
Founded in 2025 by Cécile Nebbot, Pure-ID is a branding agency emerging from the strategic foresight institute re:future lab, co-founded with the German curator Madeleine Schwinge. Pure-ID embodies a unique vision: to question the status quo and encourage dialogue beyond conventional disciplines and sectors, in order to develop agile creative solutions suited to a constantly evolving world.
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With Masters in Statistics, Economics, Public Affairs, Law, and Communication, my career began at the Paris Council and at major companies such as Marsh & McLennan and Safran. I entered the consulting sector at the turn of the new millennium within strategy and operational excellence firms (Capgemini, EY, Kurt Salmon, Wavestone), further strengthening my international experience in Paris, London, Berlin, and New York.
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At Pure-ID, each project is approached using a systemic method, both contextually and structurally. Building on complex and pioneering theories—such as chaos theory, game theory, AI ethics, urbanism, and queer ecology—we are attentive to the cultural transformation stakes, including the evolution of practices and genres, as well as diversity, equity, and inclusion.​
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