Mobility is being redefined by technology and by demand for alternatives to ownership. An automotive group holds the engineering, the data and the distribution; what it competes on now is the rate at which it can generate, test and discard ideas. The brief was a method rather than a campaign: put artificial intelligence and structured ideation inside the group's own innovation process, with users in the loop rather than at the end of it.

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The objective: establish the group as a frontrunner in user-centred mobility services by equipping its research and innovation portfolio with a repeatable method — AI-assisted ideation, cross-functional workshops, and user feedback built into design rather than appended to it.

 

CLIENT Automotive group · FIELD Mobility & innovation · FORMAT Prospective programme · REMIT Method, facilitation, user framework